Angebote zu "Automobile" (3 Treffer)

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Automobile Design Graphics
€ 40.00 *
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Wie verkauft man dem Konsumenten eine der größten Anschaffungen seines Lebens? Die Vermarktung von Autos war ein akribisch geplanter Prozess, zu dem nicht nur die klassische Werbung gehörte, sondern auch eine Verkaufshilfe, in der sämtliche Tugenden des jeweiligen Automobils im Detail angepriesen wurden: der Prospekt. Oft war er überdimensioniert und mit großem Aufwand produziert, enthielt Pergamentseiten und Klarsichtfolien, Lack- und Stoffproben und vor allem: es gab ihn nur beim Händler oder auf Ausstellungen, weshalb die Broschüren echter Autoklassiker unter Sammlern heute fast so begehrt sind wie die Oldtimer selbst. Dennoch werden diese Prospekte meist übersehen, wenn von der Geschichte des Automobils oder von Fahrzeugdesign die Rede ist. Dabei ist diese scheinbare Nebensächlichkeit ein überraschend aufschlussreicher Spiegel der Entwicklungen des Geschmacks und Konsumverhaltens seit der Frühzeit des Automobils. Automobile Design Graphics präsentiert zum ersten Mal einen umfassenden Überblick über diese nahezu in Vergessenheit geratenen Gattung der produktbegleitenden Werbung. Der Band enthält einige der besten Beispiele der Gebrauchskunst und -grafik aus den ersten acht Jahrzehnten des 20. Jahrhunderts. Muster der umfangreichen Händlerhandbücher ergänzen diese Sammlung zu einem wahren Augenschmaus, der zudem einen hohen Informationswert besitzt. So ist der Bildband nicht nur für Automobilenthusiasten von Interesse, sondern ebenso für Grafiker und alle, die sich für Automobilgeschichte begeistern. Essays des Automobil- und Kulturhistorikers Jim Donnelly und des führenden Designhistorikers Steven Heller bieten Einblicke in die Geschichte der wichtigsten und beliebtesten amerikanischen Automarken, von den fast vergessenen (Tucker, Ajax, Columbia) bis zu den legendären (General Motors, Ford, Chrysler). In Zeiten der Krise für die Automobilindustrie, der Ölknappheit und der allgegenwärtigen Budgetkürzungen legt dieses Buch Zeugnis ab von einer vergangenen Epoche, als Autos noch der Stoff waren, aus dem die Träume sind.

Anbieter: buecher.de
Stand: Sep 20, 2018
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Automobile Design Graphics als Buch von Steven ...
€ 40.00 *
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Automobile Design Graphics:A Visual History from the Golden Age to the Gas Crisis 1900-1973 Steven Heller, Jim Donnelly

Anbieter: Hugendubel.de
Stand: Sep 14, 2018
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Elements of Programming
€ 43.99 *
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New techniques for building more secure, reliable, high-performance software, from the renowned creator of the C++ STL ° A truly foundational book on the discipline of generic programming: how to write better software by mastering the development of abstract components ° Based on Alexander Stepanov´s breakthrough lectures to programmers at Adobe and throughout Silicon Valley ° For serious software developers, architects, and engineers, the perfect complement to Knuth´s theory and Stoustrup´s practice Summary Elements of Programming is the next breakthrough book for serious practitioners seeking ways to write better software. In this book, Alexander Stepanov - the legendary architect and creator of the C++ Standard Template Libraries - focuses on the discipline that offers the greatest potential for improving contemporary software: the proper development of abstract components. Drawing on his enormously popular lectures to programmers at Adobe and throughout Silicon Valley, Stepanov illuminates crucial techniques of generic programming, specifically focusing on abstraction as the key to secure, reliable, and high-performance software. Together with co-author and ACM Fellow Paul McJones, Stepanov shows programmers how to use mathematics to compose reliable algorithms from components, and to design effective interfaces between algorithms and data structures. Topics covered in Elements of Programming include: transformations, associative operations, linear orderings, ordered algebraic structures, iterators, coordinates and coordinate structures, copying algorithms, rearrangement, sorting, and much more. This book requires an understanding of mathematics, but is consistently focused on identifying superior solutions to practical programming problems. Stepanov and McJones illuminate their concepts and techniques with C++ code, but the techniques are equally applicable to a wide range of contemporary object-oriented languages. Product Description ´´Ask a mechanical, structural, or electrical engineer how far they would get without a heavy reliance on a firm mathematical foundation, and they will tell you, ´not far.´ Yet so-called software engineers often practice their art with little or no idea of the mathematical underpinnings of what they are doing. And then we wonder why software is notorious for being delivered late and full of bugs, while other engineers routinely deliver finished bridges, automobiles, electrical appliances, etc., on time and with only minor defects. This book sets out to redress this imbalance. Members of my advanced development team at Adobe who took the course based on the same material all benefited greatly from the time invested. It may appear as a highly technical text intended only for computer scientists, but it should be required reading for all practicing software engineers.´´ -Martin Newell, Adobe Fellow ´´The book contains some of the most beautiful code I have ever seen.´´ -Bjarne Stroustrup, Designer of C++ ´´I am happy to see the content of Alex´s course, the development and teaching of which I strongly supported as the CTO of Silicon Graphics, now available to all programmers in this elegant little book.´´ -Forest Baskett, General Partner, New Enterprise Associates ´´Paul´s patience and architectural experience helped to organize Alex´s mathematical approach into a tightly-structured edifice-an impressive feat!´´ -Robert W. Taylor, Founder of Xerox PARC CSL and DEC Systems Research Center Elements of Programming provides a different understanding of programming than is presented elsewhere. Its major premise is that practical programming, like other areas of science and engineering,must be based on a solid mathematical foundation. The book shows that algorithms implemented in a real programming language, such as C++, can operate in the most general mathematical setting. For example, the fast exponentiation algorithm is defined to work with any associative operation. Using abstract algorithms leads to efficient, reliable, secure, and economical software. This is not an easy book. Nor is it a compilation of tips and tricks for incremental improvements in your programming skills. The book´s value is more fundamental and, ultimately, more critical for insight into programming. To benefit fully, you will need to work through it from beginning to end, reading the code, proving the lemmas, and doing the exercises. When finished, you will see how the application of the deductive method to your

Anbieter: buecher.de
Stand: Sep 20, 2018
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